ATANA

ATANA, founded in 2021 by sisters Aneliya and Tanya Kyurkchieva, is a brand that embodies timeless style with a modern twist. Aneliya, an Istituto Marangoni graduate, honed her embroidery design skills at Alexander McQueen, where she gained valuable insights into storytelling, design, and craftsmanship. Tanya, after completing an MBA at Harvard Business School, pursued a career in investment banking.Together, the sisters have created a luxury women’s shoe brand that incorporates tactile elements of textile design, embroidery, and custom heel shapes. Their passion for creative expression lies in reimagining classic shoe shapes, resulting in a brand that stands for enduring elegance with a contemporary touch.

ATANA shoes are meticulously hand-crafted in a third-generation factory in Bulgaria and Italy, utilizing fine Italian leather that is a by-product of the food industry. This unique leather adds to the brand’s sustainability and quality.